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Perth, Western Australia. The most isolated major city on the planet. A far cry from the birthplace of Hip Hop, but Hip Hop is very much alive and thriving in this often forgotten outpost, which just shows how truly universal this music has become. Born and raised in Perth, Alex Ford, like many, is a son to parents who emigrated here from England. His mothers side however is connected directly to that very birthplace of Hip Hop with a multitude of uncles, aunties and cousins still living in The Bronx. Ford’s Grandfather was in fact the first African American to play professional football in Britain. So it’s no surprise that as an artist, Ford has a multitude of influences to draw on, and it’s evident in his delivery and musical choices.