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Born in Melbourne, Australia, Brad grew up with a guitar at hand from age 8. Since then music has always played a large role in his life and he has been writing his own material since age 12. Throughout the last years of school and beyond, Brad played in various bands ranging in style from jazz to heavy rock. In late 2008, Brad broke away from his band of 5 years to pursue a new self driven solo act. From late 2008 until mid 2010, Brad performed and released material under the guise of Joseph's Fable. During that time Joseph’s Fable: Received recognition from local indie labels Had music included in sound libraries for Television production Top 5 placement on digital radio Regular air-play on community and collage radio Released debut EP “...memorandum...” in May 2009 Received over 500,000 hits on MySpace and over 700,000 song plays “...memorandum...” was a self funded project on Brad's label i535 Records. With the help of award winning producer Scott Mullane (Grand Atlantic, The