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Ee'da is rural and urban, earth and concrete,ancient and contemporary. With a sound reflecting this diversity, she glides through elements of RNB, Soul, Hip Hop, Electro and World Beat in her music. She sings in both English and her native tongue (Bahasa Melayu). On the first week of release, her debut EP ‘Holographic Love’ had been picked up by Australian Broadcasting Corporation (ABC) as ‘Album of The Week’ broadcasting nationwide in Australia, as well as regionally via internet broadcast to Singapore, HongKong, Fiji, China. Since her EP release, she has performed at the frontbar of Espy(with Dead Prez headling) ,at the OzSoul Sessions at the Toff and has created a community music and the arts fundraiser event called ‘SistersForSisters’, to bring together female artist from different cultural background on one stage to support women’s empowerment projects in third world nations overseas. Ida has had to stretch many cultural boundaries of her Indian/Malay Muslim heritage and face