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It's been said that j ride has attracted a cult following. But with artists like Diddy singing his praises, you have to wonder how long this 'cult' status will last, until it's replaced by international superstardom. "I love the new album," Diddy said at his recent New York fashion show as beats from The Whole Twelve Cubic Inches blared through the venue. "I've never felt anticipation on an artist like that, and I've dealt with Biggie and watched Dr Dre and Snoop. This is a new type of beast, capable of anything. Hip hop, rock, you name it". J ride's mass appeal isn't that much of a mystery. Several rock fans around the globe have actually lost their eyesight from over-exposure to his blinding guitar hooks, while hip hop fans believe him when he spits vivid narratives on the trials and tribulations of growing up on the wrong side of the tracks. "To me, a musician is nothing if he isn't versatile", says j ride, "and he's even less if he isn't honest. Like I say, 'It's a baby-shit