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My name is Bradley Reich, my rap pseudonym being Lakonic. I reside in a small country town called Broadford in Victoria, and try as best I can to research and educate myself in the culture of hip-hop so as to form my own interpretation of the powerful medium of expression. I first became involved as an emcee in my middle to late teens and as many would already know, an artist’s involvement in this culture usually grows to become total immersion as it has with me over the years. Lyricism is a very powerful form of expression when used appropriately. I see my lyrics as a bird’s eye view of what man has become over the years, but with a certain level of ambiguity, the listener is able to create their own understanding of what my overall message is within my music. Interlacing with many styles of production from dark boom-bap all the way to optimistically vibed beats, I also hope listeners will be able to associate on different levels and not typecast or pigeonhole my style of music at