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From rural Australia and now based in Sydney, LAU (pronounced L-A-W) is establishing herself as one of the most distinctive new voices in contemporary pop. Her ascent began with her debut single Dead To Me in 2021, followed by the viral success of INMYHEAD, which has now accumulated over 10 million views and secured international chart recognition in Sweden, France, the United States, and Australia. Subsequent releases, including Pitiful Bitch and Dancing in theDark (praised by Rolling Stone), reinforced her reputation for fearless, boundary-pushing pop. In 2024, LAU released Supernova, a track that captured the tension of feeling stuck while burning with the desire to succeed. In 2025, she achieved a major milestone with her breakout hit 'Drippin, which surpassed 1 million streams in just a few weeks and became her fasted streamed song to date. Co-written and produced by James Guido, her longtime producer.