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Love Parade started life surrounded by various Johns brothers in the seaside city of Newcastle but soon relocated to the congested nest of Sydney to chase fame and fortune – but mainly for their day jobs. They are fairly retro-minded as evidenced by their albums being released on CDs, and their bios being printed on actual paper. ‘Pretend’ is the lead single from Love Parade’s difficult second album, Shake On The Mission – out on May 30 - which was produced, engineered and encouraged by Jay Whalley (Frenzal Rhomb) at the Pet Food Factory in Sydney. It follows their 2013 debut album King Me, which received lashings of airplay across Triple J and community radio, and the EP A Strawberry Situation which was released through seminal label Half A Cow to rave reviews (and one bad one) in late 2010. Love Parade have been compared to The Replacements, The Knack, The Sunnyboys, The Modern Lovers and a number of other bands who play sloppy pop music about feelings, cities, heartbreak, and