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Mass Effect is the emerging force of hip hop poised to spread like a seed from the shores of the South Coast across the rest of the country. Born from the love of a culture shared by 3 mates and perfected by years spent sharpening their skills in the urban wilderness, the group combines intelligent lyrics and head nodding beats with a down to earth local vibe to produce a sound that is truly like no other. Since their introduction in 2009, Mass Effect has steadily built a reputation and fan base that has taken the steel city by storm and now sees them as major players in the region's music scene. While building momentum and supporting a veritable who's who of Australian hip hop, Mass Effect is all about conscious, slick rhymes on cinematic, crisp beats.. Check out www.masseffecthiphop.com for more!