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Ronald McCroak was created to put a different spin on multi-national companies and the harmful effects they have on everyone in society. While these companies have smooth public relations firms telling us how good they are, the truth is, they're fucking up peoples lives while making grotesque profits. Fighting these PR firms conventionally through the media is a waste of time. The media has been corrupted by multi-nationals to the point that they are now deaf and blind to the truth. Any medium that advertises is a slave to these multi-national companies, and so to use the same medium in protest, would be akin to getting in bed with the same companies we should oppose. Music is an international language and a medium Ronald McCroak wants to use to tell the truth. We expect honesty from family, friends and acquaintances in our lives, but we're willing to suffer untruths from multi-nationals through slick marketing, constant publicity and a megalomaniac obsession with advertising.