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In the early months of 2010, Alex McGleave (Vocals/Programming), Mark Flanders (Guitar), Callum Whitehead (Keys/Synths), Chris Gardiner (Bass), Callum Walters (Drums/Vocals) and Evan Pratt (Guitar) met at their local TAFE. With ideas flowing and music to be written, they formed The Milkshake Strategy. For the rest of 2010, The Milkshake Strategy burst onto the scene with a set of hard hitting songs and a huge string of shows to get their name out, finishing the year on a high. To start off the New Year, the boys released their first line of merchandise with a launch show at HQ. With a bunch of great bands, it was an unforgettable show that made people see that The Milkshake Strategy were on their way to the top. 2011 was also the year that The Milkshake Strategy entered the 18+ scene, supporting such bands as "For All Eternity", "Still Water Claims", "In League" just to name a few. Their most memorable show being at local club night "Oh Snap!" where they were main support for Perth