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The Wizard Franchise In an age where asking if you'd “like fries with that” is less saturated in oil than the music industry, founders of The Wizard Franchise (TWF), Luke and Andy Price found an opportunity to take some of the most organic (fairly traded) spuds and dip them in the greasiest oil they could squeeze from the planet. 2014 set big sights for The Wizard Franchise. Having made the move from Newcastle NSW to Melbourne Victoria, they found themselves with only one thing on their to-do-list. 1. Rock Domination. The brothers had spent the most part of 2013 locked away in their bedrooms trying to find their “new sound.” They found themselves tediously criticising & laughing at most of the ideas that rolled from their heads and finger tips. It wasn’t long before it became obvious they had no real objective in achieving a ‘sound.’ Hence, came a style of music they love to play and love to laugh about. Months passed by and songs churned over, it wasn't long until the Price